TREND Coalescence Landing Page
Coalescence is UCSD TREND Magazine’s Fall/Winter issue, featuring editorial work that highlights fashion, culture, and student creativity. For this project, I designed the landing page experience for the issue with a focus on visual storytelling, clarity, and smooth navigation across devices. My goal was to create a polished, on-brand page that captured the mood of the collection while making it easy for readers to explore the issue, view content, and engage with TREND’s digital presence.
Logistics
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Role
Timeline
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Drafts & Ideation
Drafts showcase the design exploration process behind the Coalescence landing page, including early layout experiments, typography trials, and iterations on visual hierarchy. While the initial concept was created by a team member, the final landing page reflects my interpretation and refinement of that foundation, spinning the original direction in my own style.
Final Design
The final Coalescence landing page is a polished, responsive experience designed to reflect TREND’s Fall/Winter editorial tone while keeping navigation clear and intuitive. Building off my teammate’s original concept, I redesigned and refined the page into the final version by strengthening visual hierarchy, improving layout consistency, and tightening typography and spacing for a cleaner overall UI. My goal was to create an on-brand landing page that feels visually elevated while still being fast to scan and easy for readers to explore.
